Vistar Media
Vistar Media
Runs both sides of the DOOH market, a DSP and an SSP under one roof.
- SSP
- DSP
Vistar operates the SSP and the DSP as one business, with the page stating the DSP has exclusive access to the SSP. A media owner should read that as a structural fact about the marketplace rather than a feature. How entries are researched.
One of the few businesses in this category operating both halves: media owners connect screens through the SSP, buyers plan and bid through the DSP, and the two have exclusive access to each other. That is either the reason to use it or the reason to look elsewhere, depending on which side of the transaction you are on and how you feel about a marketplace that also owns a buyer. On the supply side a network sets its own floor prices, restricts what can run, sees which advertisers are interested and approves or denies each creative. On the demand side it transcodes creative into the formats a mixed screen list needs, targets by audience movement patterns rather than by screen, and bids in real time. Measurement is offered as studies rather than as a live metric: online conversion, sales lift, foot traffic, market pulse and opportunity to see.
What it does
- Audience targeting
- Creative transcoding
- Creative approval
- Competitive separation
- Floor pricing
- Inventory forecasting
- Foot traffic measurement
- Brand lift measurement
- Sales lift measurement
Sources
- https://www.vistarmedia.com/programmatic-marketplace read 8 September 2026
- statusrolesbuying Modelscapabilitiespricingmarkets Programmatic marketplace page. Describes both the Vistar SSP and the Vistar DSP, real-time bidding, automatic creative transcoding, deal creation, floor pricing and creative approval on the supply side, audience pattern targeting and inventory forecasting on the demand side, and names the five measurement studies quoted in the summary. It states the DSP has exclusive access to the SSP. No price is published anywhere on it, and the site carries Spanish, French and German localisations.
How this fits the rest of the directory
Nothing here runs on a player or a panel. This side of the category sells the time on somebody else's screens, so it does not join to the software and hardware collections on the platform vocabulary the way they join to each other. The connection is commercial rather than technical, and the directory does not record commercial relationships it cannot source.
Comparable platforms
2 other platforms in the directory overlap with Vistar Media on role, buying model and what they do.