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Programmatic and DOOH

The market that sells the screen time rather than the screen. Two audiences arrive here with opposite questions: a media owner wants to sell inventory without undercutting a direct sales team, and a buyer wants to reach people who are not looking at a phone. The same platform rarely answers both well, so the listings below are split by which side they serve.

3 entries

For media owners

Supply-side platforms, ad servers and networks: the tools that put a screen network in front of programmatic demand while keeping control of floor price, creative approval and which advertisers land side by side.

Place Exchange by Broadsign

A supply-side platform built to sell OOH to buyers who have never bought it.

  • SSP
Role
Supply-side platform
Cost
Negotiated
Broadsign VERIFIED 2026-09-08

Vistar Media

Runs both sides of the DOOH market, a DSP and an SSP under one roof.

  • SSP
  • DSP
Role
Supply-side platform, Demand-side platform
Cost
Negotiated
Vistar Media VERIFIED 2026-09-08

For media buyers

Demand-side platforms: the tools that plan, target and bid on other people's screens, and then try to prove the campaign did something.

Adomni

Buy digital out-of-home on a credit card, with no minimum spend.

  • DSP
  • Self-serve
Role
Demand-side platform
Cost
No minimum stated
Adomni VERIFIED 2026-09-08

Vistar Media

Runs both sides of the DOOH market, a DSP and an SSP under one roof.

  • SSP
  • DSP
Role
Supply-side platform, Demand-side platform
Cost
Negotiated
Vistar Media VERIFIED 2026-09-08