Reference
Digital signage glossary
Two vendors will describe the same capability in different words, and a quote is hard to read until you can tell which. These are the terms that come up in the buying process.
6 entries
Dayparting Scheduling different content to play at different times of day on the same screen. Media player The device that runs the signage software and drives the display. Pixel pitch The distance in millimetres between the centres of two neighbouring LEDs, which sets how close anyone can stand before the grid becomes visible. Programmatic DOOH Buying advertising time on other people's screens through an automated auction rather than a negotiated contract. Proof of play A per-screen log recording which content actually played and when. System on chip Signage software running on a processor built into the display, with no external player.